The first book to teach persuasion lessons by distilling key lessons from actual incredible, moving stories of persuasion. Not a list of mere prescriptions, but a blueprint of how persuasion in action actually works.
Against stacked odds, a rock star took on a Senator, a President galvanized a nation, a civil rights lawyer fought for First Amendment protection, a Cold War Nuremberg prosecutor defied a 20-year campaign of persecution by prosecution, and an ancient Bishop battled the Roman Emperor.
All faced overwhelming odds. See their moving stories, and then unpack the critical lessons for how they pleased, prove and moved their audience.
You can too, yes even you the doubter, you can too!
Persuasion belongs to us all.
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Two polar opposites, a liberal European rock star and a conservative Southern Senator meet to debate AIDS relief policy. Would Bono prevail? Would he charge hypocrisy? See lessons of persuasion for use in one on one situations distilled for everyday use.
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A President must galvanize a nation behind the dangerous, unpopular, and expensive cause of space travel. See persuasion at work with metaphors for when speaking to a group, so you can move and please your audience.
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Flag burning. Hate speech? See the amazing story of a lawyer pitted against the State of Texas fighting over this controversial issue that people deeply disagree on. See how the right persuasive tools and right manner of speech works for our common situations when we must convince a decision maker .
Empower
Growth
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Would the pagan Altar of Victory that had adorned Rome's Senate for centuries stay or go? Bishop Ambrose takes on the pagan Senators in the early Church, all fighting to convince the Emperor of their cause.
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A Nuremberg Prosecutor returns to American amidst the Cold War and confronts a 20 year persecution by prosecution crusade to deport and imprison famed labor leader Harry Bridges. How would he convince the government to relent?
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Stories matter. These moving stories let us unpack the key daily persuasion tools we all need to credibly move, please, and prove our varied audiences, whether a job interview, sales pitch, pay raise request, friendly disagreement, political debate, or modern social media debates.
