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About
Peter has taught advocacy and persuasion at major American universities, the National Institute of Trial Advocacy and to new barristers at Oxford University in the UK. He is the host of a national education series teaching persuasion techniques and law, The Curious Lawyer, and has been interviewed and appeared on major national news and media outlets, and has two U.S. patents on persuasion software to help online personal persuasion efforts. Founding partner of One LLP, Peter has advocated in federal and state courts from California to New York to DC, in significant copyright, IP, and business disputes, as well as civil rights and immigration cases of significant national import all the way to the Supreme Court. A regular speaker to business and community groups, Peter teaches learnable persuasion skills to all and makes accessible the key persuasion lessons through engaging stories.
The author of multiple nonfiction books, including a book optioned for movies, Profiles in Persuasion is the distillation of his teaching and professional persuasion efforts intentionally made accessible for all, built on the goal to open the pathways for these skills for all people, not just professional advocates and persuaders.
A quarter century both practicing advocacy professionally and teaching it, to lawyers, students and even barristers at Oxford University, this book converts the hard learned lessons of professional persuasion into easy-to-understand-and-master tools that all of us can and must practice, all by engaging with fun, exciting stories.
Peter's central teaching thesis has been that persuasion should not be the monopoly of trained professionals, and that it belongs to all and is indeed critical to know and learn so that we all may better persuade in our daily efforts, and also better address those who try to persuade us, to understand where they are failing and how we may positively move others with proper words that unite rather than divide.
Human discussion is part of our collective experience, persuasion mediates our very lives, and the simple truth is that we all can be excellent persuaders, imbued with positivity and avoiding the negativity. Being a credible speaker of your issue or cause is a cornerstone to business, personal, and professional success. Learn the tools by seeing them in a action.
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