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Learnable lessons to self-advocate and persuade others through the power of moving stories.

When U2's Bono took on a Senator.
When a Bishop took on the Roman Emperor.
When a President galvanized a nation to dream the impossible.
Incredible true stories of persuasion.
Lessons we can all master.

The three pillars: Please, Prove, and Move. Learn the essential skills. 
From a quarter century of teaching persuasion, learn the essential skills to please, prove, and move your audience. Let your teams better persuade for your corporate goals, learn to better move audiences, land that pay raise, or just self-advocate. Successful persuasion speaking can be mastered by all. 

Testimonials

"A calm, civic-minded guide that aims to remind readers that persuasion remains possible-even in an age that profits from outrage."
-- Kirkus Reviews
"Profiles in Persuasion captures a truth most dealmakers learn the hard way: persuasion isn’t force - it’s alignment. The “please, prove, move” framework reflects how consequential decisions are actually made - credibility opens the door, logic earns respect, and story carries the outcome. Drawing on history, the book sharpens instinct into discipline without stripping its humanity. This is persuasion as it’s practiced at the highest levels."
-- Tanner Halton, CEO, Planet Fitness Franchise Pacific Northwest. 
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